Re: Print Yellow Pages

Judith

I would be interested in hearing what sections you target in the newspaper.
I have just dropped my banner ad in the weekly Technology section because I
was not pulling any response.

What sections, types of ads, focus of message, etc., have been successful
with you?  I am getting together to brainstorm with my newspaper rep on
Friday and I am much in need of strategy.

TIA

/Garry

Garry W. Harrell
www.bizmind.com
www.ardmoreonline.com
www.handtech.com/garry
----- Original Message -----
From: "Judith C. Kallos" <webmaster(at)theistudio.com>
To: <hwg-business(at)hwg.org>
Sent: Wednesday, August 09, 2000 9:10 AM
Subject: Re: Print Yellow Pages


> Howdy!
>
> I was in three different yellow pages, in three different areas for years
> and cancelled them all last year.  Yes, you can get a relatively
> inexpensive ad the first year - but it skyrockets the next year.
>
> What Phil mentioned was true with the quality of leads I received as
> well.   I did not garner one single Web contract from 3 years in these
> books with display ads.  The /only/ calls we received were from folks with
> questions about local connections and AOL  The few that were interested
> were "price shoppers" and those never lend to long term successful
> partnerships with this gig.
>
> I have found that those not yet online - at all - are those the most
> difficult to produce sites for because of very little exposure to
> technology.  You then have to give them Computer 101 and Internet
> 101.  These are the most support intensive clients you can find and are
the
> ones that tend to migrate to the yellow pages for phone numbers.  If you
> don't mind spending your time being information central for the folks not
> yet online  - you may luck out.  Heck, one contract could pretty much
cover
> the cost of the ad.
>
> I found that the Service Ad sections of your local newspapers give you a
> great bang for your buck and you can then target your market more
> effectively.  The best generators of all though are word of mouth and
> networking.  ;-)
>
> HTH!
> /j
>
>

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