Re: Business Site Direction Help

by "Carol Parent" <cbwd(at)means.net>

 Date:  Tue, 19 Jun 2001 15:43:17 -0500
 To:  <gina(at)sitediva.com>,
"HWG Business" <hwg-business(at)hwg.org>
 References:  sitediva
  todo: View Thread, Original
Hi Gina,

I saved your email because I really wanted to respond, but since I am the
all time worst person for giving any advice I procrastinate big time.  I
truly hate to not take a turn at it though since I receive so much help from
this list myself.

>>>>Do you see enough guidance about which audience should go where (wording
> suggestions invited) --or do you think I should just separate the
audiences with
> two different sites, maybe sitediva.net for the outsourcers, and
sitediva.com
> for the clients??? Any input?<<<<<

I think the above is a very excellent idea.  That way you could market the
sites to the "group" you are after.  You can be as Techie as you want on one
site and as 'friendly' as you wish on the other.  You could use different
search phrases/words.  And I think it would be fun/neat to be able to cross
over.  Depending on the "mood" your in you could play where you want.

I am a horrible marketer.  Most of my business (all in fact) has been by
word of mouth.   I am not a good cold call seller.  I love to talk computers
when done naturally, but ask me to pick up a phone or go see someone to
'sell' and I freeze everytime.  So my advice to you is offered more from a
'love to design side' of things rather than a professional view.  BUT, I do
think the advantages to two diff sites are good ones.  AND, if you ever get
tired of maintaining TWO sites, you can always have one of the urls
redirected to the other.

There is my two cents.
Good Luck!  and I think your site looks way excellent.

Carol



----- Original Message -----
From: "Gina K. Anderson" <gina(at)sitediva.com>
To: "HWG Business" <hwg-business(at)hwg.org>
Sent: Thursday, June 14, 2001 12:26 PM
Subject: Business Site Direction Help


> Hi all,
>
> I'm *finally* getting around to doing my own site after being so busy
working on
> everyone else's <grin>, and I am having a problem with the direction I
need to
> take with my site.
>
> I'm a freelancer, and my target audience is potential/existing small to
medium
> business clients, *and* professional design firms that need help from a
> freelancer/subcontractor. Obviously, both audiences will be viewing the
site at
> totally different resolutions, need different types of information, and
the
> design firms would be privy to information I would not necessarily want
clients
> to have (such as strengths/weaknesses in programming languages, my resume,
etc.)
>
> Now, I have thought of having the whole shebang at one site where the
visitor
> picks which area to go to based on who they are--or having two separate
sites,
> one for clients and one for subcontractors. But there's cons to both ways.
>
> I'm playing with a tentative splash page design here:
>
> BTW, I haven't optimized the images perfectly, it was thrown together in
> Dreamweaver, and there's some graphics that still need font and color
selections
> perfected, so ignore everything but the general look and direction of it.
> http://www.sitediva.com/sitetest/
>
> Do you see enough guidance about which audience should go where (wording
> suggestions invited) --or do you think I should just separate the
audiences with
> two different sites, maybe sitediva.net for the outsourcers, and
sitediva.com
> for the clients??? Any input?
>
> Has anyone else tried/succeeded/failed in catering to both audiences with
one
> site? Any input is appreciated.
>
> Thanks,
> Gina
>
>

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