Re: The state of the web developing biz.

At 12:39 PM 5/28/2002 -0400, Maria News wrote:

>c) no business plan, ideal client or other things that help keep a business
>owner focused.
>d) wishful thinking
>e) not wanting to spend money to make money (want everything for free or buy
>cheap "help")



Maria makes some very good, concrete points.  Let me comment on just the 
ones above.

Throughout over 28 years of practicing law, I have always represented 
creatives....songwriters, recording artists, performers, authors and now 
lots and lots of web designers.  Many creatives lack a sense of objectivity 
about their work.  They fail to understand that being a creative type must, 
of necessity, involve selling that creativity.  Until such time as someone 
puts down a dollar for your work, what your mother and friends tell you 
about "how creative you are" begins to get very old and frustrating, 
leading to the Van Gogh syndrome where you never sell anything during your 
lifetime so you cut off (metaphorically only of course) your ear.

Being objective means having a marketing sense...or working with someone 
that does.  It means seeing things like an entrepreneur...or working with 
someone that does.  Spending money to obtain value and not merely focusing 
on absolute costs.

Being an entrepreneur often entails working backward.  This means that you 
say "If I want to be 'here' in 5 years, what do I have to do in 4 years, 
and in 3 years ...what do I have to do today?"

This reply is not legal advice and does not create any attorney client 
relationship.

IVAN HOFFMAN, B.A., J.D.
Attorney at Law
Lawyering With Integrity
Internet Law, Publishing Law, Copyrights, Trademarks, Corporate Training 
and Online Education Law, Web Design Law, Music Law.  *A 6 Times Award 
Winning Site.* http://www.ivanhoffman.com

HTML: hwg-business mailing list archives, maintained by Webmasters @ IWA