Re: www.itza.ca / critique

Hi Steve,
> > At the last minute the client asked for an on line survey and one was
> > thrown together but I wonder how people will react to it.
> > www.itza.ca/men/index_f.html click on "click to get 50% off".
> >
> > Any and all comments welcome, particularly the negative ones. I find
> > that the good things tend to look after themselves while the bad ones
> > always need help.

1. You should say up front a click takes you to a survey rewarded by 50%
off.
Off what? the price of the book or something else? If I don't know what I'm
getting into, I dont go there (this might be more true of women than men).
Your approach leads me to think clicking will result in Popup ads, unwanted
porn invites, unwanted cookies,spam. It does not create confidence.
Actually, neither does an image of falling down pants.


2. Don't say "after reading the synopsis" ... Say please read the synopsis
and then take the survey. (be direct). Better yet, provide the synopsis and
if people are still with you,  then invite them to take the survey. I think
you only want people to respond who are definitely interested in the product
(or else why would 50% off interest them?)

3. The synopsis is poorly thought out... it seems to assume greater
familiarity with the product than is likely.

4. Your survey is confusing and unprofessional. Get a consultant who knows
how to do it.(my opinion)


5. Based on the illustration, I'd say this product will only  sell to women
if they find it humorous. Once they start thinking seriously about the value
of the product -- as a survey invites them to do-- you will lose the sale
(my opinion).

6. I  like the color scheme.

Hope this helps :-)

Pam Shorey

HTML: hwg-critique mailing list archives, maintained by Webmaster @ IWA