RE: Providing sample mock-ups to potential clients

I agree, DO NOT SEND THEM.

Let them look at a web page with samples of logos for OTHER clients.

DO NOTHING FOR FREE!

Ask them for a deposit (not a cheap deposit).  Make them PAY MONEY for your
time.  Be polite but FIRM!  Set a minimum for logo design with x% due at
agreement time and y% due after first mock ups are due and the balance due
at finals.   They do NOT get stuff if they are not CURRENT in their debts
with you.

Also, on every mockup you submit put a copyright logo on it showing that it
belongs to you to make them hesitate from stealing it.

Many people think art work is cheap or free.  It is NOT!  Folks on Madison
avenue charge millions of dollars for logos like the Nike boomerang

Walter

-----Original Message-----
From: owner-hwg-graphics(at)hwg.org [mailto:owner-hwg-graphics(at)hwg.org]On
Behalf Of Maureen A. Barlow
Sent: Tuesday, May 21, 2002 10:01 AM
To: hwg-graphics(at)hwg.org
Subject: Providing sample mock-ups to potential clients


Hello, listees.

I have a potential logo design client who is interested in my sending him
mock-ups of a new company logo.  He has given me some URLs for research, as
well as a list of considered color schemes.

I have never provided mock-ups to a potential client before, only to clients
who have signed on for me to do work for them.  Does anyone have any
pointers or a list of things I should consider before doing so?  My fear is
that without proper precautions on my part, the client could take the
mock-ups and do the design himself.  I searched the HWG Graphics list
archive and GigaLaw.com for information on providing samples or mock-ups (in
addition to About.com and Google in general), and found no information.

TIA,

Maureen

-----------------------------------
Maureen A. Barlow
mab(at)maureenbarlow.com
(617) 699-0660
http://www.maureenbarlow.com

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