Re: How They Serve Those Banners - Was: Okay Fireworks rocks

This reply is purely for discussion purposes only since most of us
are webmasters/designers.

I went to www.doubleclick.net and right on their home page
part of the message was garbled while the rest is in English
and when I switch the font setting to "chinese", the garbled message
turns to English and the English turns garbled. 

 I lived in Singapore.  "Big Brother" is not careful enough?

Best Regards
Jennifer Appleton
http://web.singnet.com.sg/~japple/
-----Original Message-----
From: Dan Gray <dangray(at)ix.netcom.com>
To: hwg-graphics(at)mail.hwg.org <hwg-graphics(at)mail.hwg.org>
Date: Friday, January 08, 1999 11:02 PM
Subject: How They Serve Those Banners - Was: Okay Fireworks rocks


>Macromedia is hooked up with DoubleClick (http://www.doubleclick.net)
>"The Global Internet Advertising Solutions Company" ... these folks have
>DART (Dynamic Advertising Reporting and Targeting) - a very
>sophisticated ad serving technology.  Their server checks out your box
>when you hit the page, then checks the box against a database of user
>profiles, which correlates to a geographic location. It finds "where you
>live" then serves up a localized banner.
>
>Big brother lives on Madison Avenue.  ;)
>
>Cheers,
>Dan
>http://www.geekbooks.com
>

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