You can also point out to your bosses that as people become more savyy, they find ways of "killing" the ad (even if it is a 
reflexive click to "close" without waiting for content). I use a firewall  (ZoneAlarm Pro) and the domains of many ad 
companies/servers are now on my restricted list. If they didn't appear as pop-ups, I probably would have ignored most of 
them.

At least, when the site is restricted, my computer is forbidden from contacting that site at all (bye-bye doubleclick and any 
invisible gifs you use to get around my "do accept cookies" setting). The end result: the purpose of advertising is to get the 
word out, but if people click "close" out of habit or block the server, the word will never get out. Don't be annoying. 

(btw--my Network admin at work thought it was amusing, but oddly enough, soon after, he started blocking the same sites 
with our company firewall--give him a name and he adds it to the list).

Andrew


10/24/01 12:04:36 PM, "Two Bits" <leo7278(at)hotmail.com> wrote:

>Suggest to them that you run an online poll from your front page in regards 
>to popup ads. My guess is that they will either drop the idea entirely, or 
>the poll will put them in their place. Otherwise they might question the 
>integrity of your stats. Good luck! - Two-Bits
>
>
>>My boss just forwarded a message from our company CEO basically stating
>>that "You know, more and more sites are using those pop up ads that appear
>>underneath the homepage...maybe it's time we started using these, too"
>>
>>I can't believe companies work under that mind set, without hearing the
>>evidence or using common sense.  I know sites like MSNBC.com and others
>>are now pummeling us with those X10 banners that appear in the background,
>>but how many of us actually click the damn things and order something?
>>
>>I'm looking for ammunition --concrete proof-- to back up what should be
>>obvious.  If anyone knows of a site with statistics on just how many
>>people are likely to click on these things, can you pass it
>>along?  Marketing departments are amazing in that they go headfirst into
>>some idea like this, without looking at the stats, but if you are against
>>the idea, they ask you to back up your side with statistics.
>>
>>Mike Taylor
>>
>>
>
>
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