RE: what's in a (domain) name?

> -----Original Message-----
> From: owner-hwg-techniques(at)hwg.org
[mailto:owner-hwg-techniques(at)hwg.org]
> On Behalf Of Collette McNeill
> Sent: Tuesday, April 15, 2003 3:00 PM
> To: hwg-techniques(at)hwg.org
> Subject: what's in a (domain) name?
> 
> Hi list,
> 
> I'm rather stumped, but not on a real problem.
> 
> My client is a real estate firm in N. California.  The boss couldn't
> decide
> on a good domain name ("all the good ones are taken") and so we did
some
> research and faxed a list of permutations and possibilities to choose
> from.
> 
> He chose five. Wants all five. Has two more reserved already from a
> previous, independent, late-night brainstorm.
> I know I can point all these domain names to the same page, but this
> raises
> other questions:
> 
> 1. Why have seven domain names for one page? Do search engines index
each
> domain name?

Many people choose their domain names based on what they believe other
people might reasonably type into a browser when attempting to find a
site.  Also, they might register common mis-spellings or the like.  They
might also want different domain names for seasonal promotions and such.
I think the list could go on and on...

In the end, it is a good idea to point *all* your domains to your site.
For specific use domain names, send them to the particular site or
section of a site as appropriate.  For all others, point them at your
main site...

JMO,

Dave...

> 
> 2. It makes sense to develop brand recognition by picking one domain
to
> advertise, and in that case we'd want a snazzy "SuperDooperURL.com"
over
> "your-name-here.com."
> 
> But should we use another domain name for link exchanges, to maximise
> searchability...since "your-name-here.com" is indexed higher than
> "YourNameHere.com" or "SuperDooperURL.com" when searching for a
company by
> name, for instance?
> 
> 3. Is there another way to leverage a situation where multiple domain
> names
> point to the same page?
> 
> Thanks in advance,
> Collette.
> 
> - xoxoxo -
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