Re: what's in a (domain) name?

by David Jones <dvjones(at)ksbe.edu>

 Date:  Tue, 15 Apr 2003 10:14:37 -1000
 To:  hwg-techniques(at)hwg.org
 In-Reply-To:  tsoft
  todo: View Thread, Original
I would think you want to have (ideally) 
"YourDomainName" for the following TLDs - .com, .org, 
.net. Don't know if adding .biz or .info to the collection 
would be worth it.

But you should pick one as your primary domain and 
make that the focus of your promotion and ad 
campaigns. You certainly don't want to give out 
business cards or run ads with seven domains listed - 
that would confuse the heck out of people and clutter 
the card up horribly!

David
dvjones(at)ksbe.edu

On 15 Apr 2003, at 12:00, Collette McNeill wrote:

> Hi list,
> 
> I'm rather stumped, but not on a real problem.
> 
> My client is a real estate firm in N. California.  The
> boss couldn't decide on a good domain name ("all the good
> ones are taken") and so we did some research and faxed a
> list of permutations and possibilities to choose from.
> 
> He chose five. Wants all five. Has two more reserved
> already from a previous, independent, late-night
> brainstorm. I know I can point all these domain names to
> the same page, but this raises other questions:
> 
> 1. Why have seven domain names for one page? Do search
> engines index each domain name?
> 
> 2. It makes sense to develop brand recognition by picking
> one domain to advertise, and in that case we'd want a
> snazzy "SuperDooperURL.com" over "your-name-here.com."
> 
> But should we use another domain name for link exchanges,
> to maximise searchability...since "your-name-here.com" is
> indexed higher than "YourNameHere.com" or
> "SuperDooperURL.com" when searching for a company by name,
> for instance?
> 
> 3. Is there another way to leverage a situation where
> multiple domain names point to the same page?
> 
> Thanks in advance,
> Collette.
 

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