> Case closed. Seriously, this works 99.99999998% of the time. Especially if
> "Cust:" owns the company, or get commissions on web sales!!

Had to change the subject, it no longer applies.

Very compelling discussion and has almost irrefutable logic. Hard to argue
with it.  Know what the boss of our company said about this?

"I don't care (expletive deleted).  If they are ordering something from an
old 386 - who needs them as a customer?    They will be trouble.  They will
call 5 minutes after they order asking where it is, or they will call after
they receive it and complain about the fit or color.  In two months they
will call up after they ruin it through their own negligence.  Who needs the
aggrivation!  These are the customers from hell.  People want customers that
can afford the quality products being sold - not jerks that waste their time
and resources. It's too hard to deal with problems from Internet stores."

After reading your message a couple more times, and then thinking about what
he said.  I am inclined to go with what he said. Even though your email was
very compelling. It's more than just the fact he pays me.  It's a lot more
fun to use advanced capabilities.  I think it adds to the websites we build
and it creates larger sales.   Mr. 386 above will buy the cheapest thing on
the website.  Better to get big sales from the other 99% than to cater to
that 1%.

One thing we have found.  The look and feel of the website has _everything_
to do with closing the sale.  If they think the website is the least bit
amateur, they hesitate and then go elsewhere.  People expect a certain level
of technology.  Part of their buying experience is seeing something new or
something cool.

The days of building websites with <.H1> and <.P> tags are long gone.  We
now have to master dozens of different technologies like Perl, JS, PHP, ASP
and more - yet still build usuable and compelling websites.  If I am not
pushing the envelope, I am bored.

I don't claim to have the patent on the best way to do it, but we are also
very successful.  We closely monitor our websites for profitability and do a
lot of testing to increase sales.

Paul Wilson
webguroo(at)tampabay.rr.com

HTML: hwg-basics mailing list archives, maintained by Webmasters @ IWA