Re: How to Turn Down a Client

by Ben Ocean <beno(at)cnw.com>

 Date:  Sun, 18 Jun 2000 01:26:59 -0700
 To:  hwg-basics(at)hwg.org
 References:  sannicron rr
  todo: View Thread, Original
Regarding turning down a client: If that's what you want to do, by all 
means do it! With the least amount of personal grief! Look, any business 
person that is wasting your time should be shoved aside. I don't mean to 
sound brutal, but the business world *is* brutal. Business people 
understand that: if they don't they either soon will or will be out of 
business!
Most of you are professional programmers and amateur salespeople. I'm a 
professional (and seasoned) salesman and amateur programmer. You folks have 
helped me out a lot in the past. Let me share my expertise with you. I have 
*half* your ability yet land *huge* accounts. How? By targeting the top. My 
policy is: Throw the little ones back. Look, there are only so many hours 
in the day! All my local *competitors* are fighting over the $500-$2,000 
web sites. My 4th web site cost the client just south of 5 figures. I just 
put in a bid for a national contract, and I'll probably get it. Not only 
that, but for the little fish I put up a web site detailing how they can 
build their own without me! (It's called cutting off your competitors' 
oxygen.) If you want, you can see it here:
http://TheWebsons.com/SiliconHeartland/
Here's a cardinal rule in business: Don't waste your time, because it's the 
only thing you've got! So go after the big fish, throw the little ones back 
and laugh all the way to the bank!
BenO

***Everything Small Business Owners need to develop, market and make money 
on the Internet, in one compact web site!
*** http://TheWebsons.com/SiliconHeartland/ ***

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