Re: ROI from advertising?

How is this set up.

I have my pages, but they track my hits on there server. They'd have to have
some code on my server, wouldn't they?

John
----- Original Message -----
From: Andrew Frain <andrew(at)afrain.freeserve.co.uk>
To: <hwg-business(at)hwg.org>
Sent: Friday, January 05, 2001 4:25 AM
Subject: ROI from advertising?


> Ann
>  I use a program that will handle *all* you want it to.
>  It's not free but it's not expensive either ($1 for the first $17 per
>  month)
>  and there are other uses as well
>  Take a look at www.roibot.com/r.cgi?R27051_campaign
>  Hope this helps
>  Regards
>  Andy Frain
>  ******************************************************************
>            Out - Sell, Out - Promote, Out - Market
>                 ALL your web designer competitors
>  Discover strategies that increase sales exponentially
>  www.sellmoresites.com           andy(at)sellmoresites.com
>       Tel: 44(0) 700 590 5108 Fax: 44(0) 700 590 5109
>  ******************************************************************
>
>  ----- Original Message -----
>  From: Ann Ezzell <amcbainezzell(at)alum.mit.edu>
>  To: <hwg-business(at)hwg.org>
>  Sent: Thursday, January 04, 2001 2:30 PM
>  Subject: ROI from advertising?
>
>
>
>  Any suggestions for how to track how many site visitors found a web
>  site from a print or radio ad?
>
> > > >Some background about the nature of our site:
> > > >It is not an e-commerce site. Our company offers customized training
> > > > and engineering services. While we do have some products that we
sell,
> > > > we do not sell them directly from our site, but provide them as part
> > > > of customized solutions. The purpose of the site is primarily to
> > > > inform people about our capabilities, and to encourage them to
contact
> > > > us so that we can start establishing a relationship with them.
> > > >
> > > > For a while, we had a popup survey that asked how people heard about
> > > > our site. We averaged 22 responses a day  (our current average visit
or
> > > > sessions per day = 264, and we only popped up the survey once per
> > > > cookie-enabled visitor, whether they answered or not). Then we got
> > > > complaints about the "unprofessional" nature of the popup survey -
> > > > from within our company, not from site visitors - so we switched to
an
> > > > opt-in survey.
> > > >
> > > > Our response rate dropped drastically - fewer than 20 in a month.
This
> > > > low response rate persisted even when we offered a drawing ($50 gift
> > > > certificate to giftcertificates.com) and animated (single-loop) the
> > > > survey button.
> > > >
> > > > We would REALLY like to know how many site visitors come to us as a
> > > > result of seeing a print ad.
> > > >
> > > > We have thought about:
> > > >
> > > > 1. Using a unique URL in the print ads (eg,
www.ourcompany.com/info/),
> > > > and having that page simply redirect to the home page - but as part
of
> > > > the redirection, we could log an "ad hit".
> > > >
> > > > 2. Using a modified domain name for the ad URLs (eg,
> > > > info.ourcompany.com/).
> > > >
> > > > 3.  Using a specific URL for each type of ad (eg,
> > > > www.ourcompany.com/powerplants/, www.ourcompany.com/reliability/),
and
> > > > having an ad-related page with links to information we think that
> > > > people responding to that ad might find useful.
> > > >
> > > > Any suggestions will be appreciated.
> > > >
> > > > Thanks!
> > > >
> > > >
> > >
> > >
> >
>
>

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