Re: Banner to Order Tracking

I can't say that I've done this so I probably shouldn't be answering.  And 
my answer may not be what you're looking for, so why am I bothering?  I 
don't know.

My first thought was to have the shopping cart trap the IP address and 
timestamp for every purchase if it's not already done.  Then (assuming your 
website logs are keeping track of this), trace the user session backwards 
through the logs to see where they came from, whether it was via a banner 
or not.

Another idea would be to set a cookie when the person first enters the site 
that contains the referrer or some other code identifying where the user 
came from.  Then making note of this when a purchase is made.

Both of these would require some sort of programming or tracking on the 
cart server, which you may not be able to do.

Anyway, that was off the top of my head.  Hope it was worth something.

  - Jeff

Jeff Diaz
jdiaz(at)ivtech.com
http://www.jeffdiaz.com/

At 12:35 PM 7/10/00, Judith C. Kallos wrote:
<snipped...>
>They now want us to come up with a solution that will have the ability 
>that when a link or a banner is clicked on from an outside site to be able 
>to track that exact click-thru all the way to if an order is placed so 
>that they can then have "revenue sharing" with the sites that have the 
>banner/link. Doesn't want to spend the $$$  for a Linkshare Affiliate 
>program because there are not guarantees.  But then says if Amazon can do 
>it why can't he...... I know, that's another thread.  ;-)
>
>I believe the fact that since the cart system is on a third party server 
>that really is not in our complete control (other than to customize 
>functionality and options) that this would implausible.  <?>  Anyone been 
>there, done this?  Bottom line is to be able to track from the banner/link 
>click to the placement of an order.

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